DARE TO DRINK
Problem: Kids drink Fanta but teenagers don’t.
Insight: Teens want something bold.
Idea: Create a dare-serving app to entice teens.
QR codes inside bottle labels unlock new dares
Users will upload pictures or videos to prove they completed a dare
by Will Loggia and Simon Yu
Dares range 3 levels of difficulty
Each time a dare is approved, the user will earn points towards rewards, ranging from Fanta merchandise, to gift cards, and for the most daring: concert tickets.
The Dare To Drink app:
